Wednesday, February 3, 2010

What About The iPad Name


There was a lot of fuss over the iPad name after the announcement, and we saw evidence of a gender divide, so we decided to run a reader poll to see who did and didn’t like the name, and whether it would affect purchasing decisions.



With over 3,500 votes far more than enough for a fair sample exactly 50% of responding readers said they liked the iPad name, and 50% said that they didn’t. There was a gender divide, such that men split 52/48% between “like” and “don’t like,” and women split 34% (like) to 66% (dislike), but more importantly, 62% of respondents said that they’d consider buying the iPad, with more readers of both genders saying that they’d consider a purchase even if they didn’t like the name. In any case, the iPad name is nowhere near as wacky as Nintendo’s choice of “Wii,” and the controversy largely died down after two or three days. People, even Twitterers, will get used to it quickly.

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